Our Duty to You

Campaign Description:  

Banana Republic has launched a new cause marketing campaign focused on helping military personnel prepare for their next professional opportunity called “Our Duty to You”. From January 19-22, Banana Republic will offer military personnel and their families 50 percent off three full-priced items and a 15% discount for the remainder of the year.  The campaign also features a microsite where military personnel can find helpful tips and job postings from Gap Inc.  A January 20th in-store event provides attendees with useful interviewing and resume writing tips from Banana Republic HR specialists as well as workplace wardrobe tips from trained Banana Republic stylists.

Our Take:  

This effort is part of Banana Republic’s ONE+ALL initiative focused on providing opportunities to employees to participate in skills-based volunteering.  This particular campaign focuses on two of the hottest causes: military personnel and workforce development.  Including stories from the field highlighting individuals who participate in this program (employees or military personnel) would make this campaign all the more compelling.

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