Neiman Marcus InCircle Event

Campaign: InCircle Event

Company: Neiman Marcus

Nonprofit Partner: Feeding America

Launch Date: December 6, 2011

Campaign Description:  

Neiman Marcus is hitting up its best customers for donations to Feeding America December 6-10 in an exclusive cause campaign.  Via their InCircle card holder program, the retailer is offering a $50 gift card for every $25 donation made to the nonprofit in stores as part of a larger bonus-point campaign.

Our Take:  

It's hard to imagine any devoted Neiman Marcus shopper passing up this offer around the holidays from their favorite retailer.  We're curious to know if the full donation gets funneled to Feeding America and whether there are any campaign maximums.

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