Find a Cure

Campaign Description:  

In a new cause marketing campaign, Corona will invite consumers to make charitable contributions via QR-emblazoned displays or pin-ups at participating bars, restaurants and stores or online via The V Foundation website or Corona Extra or Corona Light Facebook pages.  The company also made a $75,000 donation to the foundation earlier this month.

Our Take:  

This basketball-focused campaign is well-timed with the March college basketball tournament and gives consumers multiple ways to engage both in stores and online.  A scan of the campaign’s QR code takes users to a standard donation webpage – often tricky to maneuver via a mobile phone’s tiny screen.  Hopefully the multitude of other ways to donate to this well-integrated campaign will compensate for any frustrated mobile users.