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One Million Bookprints for One Million Books

 
 

Campaign: One Million Bookprints for One Million Books

Company: Scholastic

Nonprofit Partner: Reach Out and Read

Launch Date: December 12, 2011

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Taco Cabana Community Giving Initiative

Campaign: Taco Cabana Community Giving Initiative

Company: Taco Cabana

Nonprofit Partner: Warrior and Family Support Center

Launch Date: October 13, 2011

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Help Mollye Help Tornado Victims

Disaster doesn’t discriminate and can often leave a deadly path.  The tornados that ripped through the south late last month were no exception.   We were touched by this post by longtime Cause Marketing Forum member and frequent faculty member Mollye Rhea.  Please read Mollye’s full post and join us in supporting her by sharing her message.

My son is a Junior at the University of Alabama. Surely you have seen the news coverage of the devastation that has hit their home town of Tuscaloosa, Alabama as well as many other cities throughout the South. The thought of Cause Marketing and its benefits for helping worthwhile causes has never hit so close to home for me.
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Did Groupon Cross the Line in Super Bowl Ad Debut?

Cause Marketers everywhere are up in arms over Groupon’s Super Bowl ad.  What do you think?

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