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Cause Talk Radio Ep01: Facebook Cause Marketing Requires Horse Sense

By on February 17, 2012
Stay up to date on all things cause marketing and corporate-nonprofit partnerships, including trends, tactics and need-to-know news in new weekly podcast, Cause Talk Radio.  Join Joe Waters of SelfishGiving.com and Megan Strand of the Cause Marketing Forum in this lively, edutational weekly podcast! Thanks to RashPixel.tv for producing the show and Noland Hoshino of BCause Media for logo artwork.

Listen Now: Cause Talk Radio Ep 01: Facebook Cause Marketing Requires Horse Sense

Facebook will roll out Timeline for brands at the end of the month. Joe, Megan and John Haydon discuss how this could potentially be used for sharing cause marketing stories even more effectively in this medium.  ‘Like for donation’ campaigns are popular but also a dime a dozen.  How nonprofits have upped the ante when it comes to Facebook voting contests.  Two Facebook Valetine’s Day cause marketing promotions and how online translates to offline engagement.  Companies and causes tend to be commitment shy in this medium and why that should change.  Also, how to keep updated on all things Facebook and why you should want to.  Plus how you could win a copy of Facebook Marketing for Dummies by our own John Haydon.

Mentioned Links:

Staying Up to Date on Facebook Changes

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Food for Thought: Cause Marketing and the Restaurant Industry

By on August 24, 2011

Listen to a Podcast Preview

Do restaurants and cause marketing mix?  You bet your mixing bowl they do!

Join us for September’s Cause Marketing Masters Series Webinar (yes, we’ve upgraded!) with former Food Network PR Exec Carrie Welch for a lively discussion of what makes for a perfect recipe in partnering a cause with a local or national restaurant. Continue Reading →

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Preview Podcast: Engaging Corporate Partners to Create a National Movement

By on April 19, 2011

Curious about how a hugely successful nonprofit has developed a long-term relationship with the likes of Ben and Jerry’s, Dr Pepper/Snapple or Kraft Foods?

Kaboom! Founder Darell Hammond shares his partnerships approach to map, build and advocate for his cause.

Darell’s new book, KaBOOM!: How One Man Built a Movement to Save Play is also available for pre-order.

CMF Members, simply login to your Member Center and click “Recorded Teleconferences” for instant access to this great presentation.

Not a member yet?  That’s OK too!  Simply purchase the teleconference here and get the full, one-hour teleconference for only $99.

May’s Cause Marketing Masters Teleconference will feature Michelle Alfandari of Moda Licensing presenting Cause Licensing Update.

 

 

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Preview Podcast: Up and Coming Tech Tools for Cause Marketers

By on April 1, 2011

Confused with the wide array of technology tools that exist and how best to apply them to your cause marketing program?

Have no fear!  Blogger Joe Waters walks us through some of the most critical technology tools for cause marketers in our most recent Cause Marketing Masters Teleconference.  The audio above is a preview of what’s in store in this practical session.

CMF Members, simply login to your Member Center and click “Recorded Teleconferences” for instant access to this great presentation.

Not a member yet?  That’s OK too!  Simply purchase the teleconference here and get the full, one-hour teleconference for only $99.

April’s Cause Marketing Masters Teleconference will feature Darell Hammond of Kaboom! in Engaging Corporate Partners to Create a Movement.

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