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In this episode of Cause Talk Radio, Megan and Joe talk coin collection cause marketing with Tim Siffermann, Founder and President of The Siffermann Group. Think nickels, dimes and quarters are no big deal? Think again! Ronald McDonald House Charities raised $27.9 million in 2012 collecting spare change. Hear how this program went from a franchisee afterthought to a strategic charitable powerhouse thanks in large part to third-party administration from The Sifferman Group. If you’re as geeked out by cause marketing as we are, you’ll be fascinated by this model so tune in now!

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Welcome to Companies and Causes!
Get new posts via RSS Feed or have them delivered to your inbox.
More?  Also make sure to sign up for our free monthly newsletter. 
Connect with us on Twitter and join our LinkedIn Group.
Looking for more examples of cause marketing campaigns?  You’ll find  2011 campaigns here and 2012 campaigns here.

Can’t see the player bar above? Click here to listen.

Today on CauseTalk Radio, Megan and Joe talk to Phil Haid, Co-Founder and CEO of Toronto-based Public Inc., about the need for more risk in cause marketing. We discuss the things that are holding cause marketers back: fear of failure, a misconstrued perception that being first is really worth it, and the lack of a culture of support to spark innovation.

Phil will be delivering a presentation on risk and cause marketing at the Cause Marketing Forum Conference. If you’re not joining us this week at the conference in Chicago, this is a great chance to hear Phil speak on the topic.

*************************************************************************************************************************
Welcome to Companies and Causes!
Get new posts via RSS Feed or have them delivered to your inbox.
More?  Also make sure to sign up for our free monthly newsletter. And check out CMF13 in Chicago May 29-30, 2013.
Connect with us on Twitter and join our LinkedIn Group.
Looking for more examples of cause marketing campaigns?  You’ll find  2011 campaigns here and 2012 campaigns here.

Can't see the player above? Click here to listen to the episode.

Today on CauseTalk Radio, Megan and Joe talk to Natasha Deganello Giraudie, the CEO of Micro-Documentaries. Natasha and her team produce 1-2 minute authentic, actionable and affordable documentaries for purposeful companies and nonprofit organizations.

Natasha makes the case for short videos that give viewers a powerful taste of the aspirational goals of a cause. She also offers some tips for nonprofits that want to make their own impactful videos, and gives her perspective on the new six-second video app Vine.

Finally, Natasha shares how listeners can access a free guide from Micro-Documentaries that explains everything from writing compelling titles and climbing search engine rankings to sharing the video with stakeholders and getting the attention of the media.

Tune into this short but powerful conversation!

Don’t

Miss an Episode!  Subscribe to Cause Talk Radio in iTunes!

*************************************************************************************************************************
Welcome to Companies and Causes!
Get new posts via RSS Feed or have them delivered to your inbox.
More?  Also make sure to sign up for our free monthly newsletter. And check out CMF13 in Chicago May 29-30, 2013.
Connect with us on Twitter and join our LinkedIn Group.
Looking for more examples of cause marketing campaigns?  You'll find  2011 campaigns here and 2012 campaigns here.

Can't see the player above? Click here to listen to the Episode.

Today on CauseTalk Radio, Megan and Joe talk to Jon Siegel, Executive Director, TisBest and Tricia Wilkerson, Marketing Manager, Conifer Health Solutions about ExpoGiving. This new trade show product uses money that normally goes to trade show tchotchkes and funnels it to charitable organizations that fight hunger, work to end homelessness, conduct medical research, and take environmental action.

Tricia shares her company's experiences with TisBest and ExpoGiving, and Jon talks about the launch of the product this week at the Business 4 Better Conference in Anaheim, California.

Tune in now!

Don’t Miss an Episode!  Subscribe to Cause Talk Radio in iTuneslosing weight