Need help explaining cause marketing? This awesome video, compiled by CauseCast and filmed by 3BLMedia gives some amazing examples of cause marketing programs by some of the leading experts in the field.
Cause Marketing Videos, Videos Everywhere
If a picture speaks a thousand words, a video can capture even more. For the field of cause marketing, nothing is quite as compelling as well-executed video.
For those of you that missed CMF11 or those that enjoyed the videos shown, here’s a video round-up.
Halo Award Winning Videos (Best Video Creative Category)
SILVER: RBC Blue Water Project (see more RBC Videos Here)
The Value of a Non-Branded Act of Cause Partnership
Editors note: This is a guest post by Danielle Carrig, Senior Vice President of Public Affairs at A&E Television Networks, home of Army Wives and Coming Home, Sunday nights on Lifetime.
Military families are the subject of recent growing attention and fast becoming a cause receiving high-profile support. For me, this was most apparent when executives at NBC Universal organized a large roundtable breakfast on their studio lot to discuss the media’s role in supporting military families. To gather most of the public affairs executives in Hollywood, in addition to White House staff members and officials from the Department of Defense and the Pentagon is quite a feat and one that does not happen often. Pushing aside our competitive differences, all of us at that breakfast agreed, this is an issue that we care passionately about and want to rally our perspective networks, agencies and studios to support. Most importantly, we know it is an issue that our audiences and clients care about as well.
Dulux Walls Cause Video Wins TED Award
This cause marketing video by Dulux paint was a TED Ads Worth Spreading Winner, announced today.
The video is a part of Dulux’s larger Let’s Color Project.
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